With the new age of blog marketing it is even more important
to see were your traffic is coming from. Tracking your blog traffic can be an
easy task if set up right. I will discuss blog traffic tracking along with
making sense of the Track Your Stats. Let us look at three different
tracking methods.
Blog traffic tracking from Google webmaster tools. Still the
best free tracking is from Google©. Google Analytics© is a complete traffic
tracking system that is totally free, and easy to set up. All that is required
of you is to place a snippet of code in your blog. If you are not familiar with
editing your blog pages then it can be performed by your website administrator.
Once the tracking code is installed, information will be
collected for all aspects of your blog including ecommerce information if you
so desire. It is totally up to you, what you want to keep track of.
If you are using Cpanel from your web hosting company
tracking is provide through Awstats or Webalizer. Many web hosting companies
are providing you with valuable tracking means through Cpanel. My hosting
company provides me with both mentioned tracking services which are included
with my hosting package.
Tracking plug-ins available from WordPress. There are
several tracking plug-ins available from WordPress that will automatically
track your visitors coming to your blog. Valuable information will be given on
every aspect that you will need to analyze your data.
Learn how to make sense of your traffic stats. The most
valuable aspect of traffic stats is learning the characteristics of your
visitors. Each person who comes to your blog has found your site my one of
three methods; search engine, referring site, or direct traffic.
A person that arrives at your blog by a search query has
typed in a search term looking for certain information. What is important about
this is that a keyword that was used to search, is relevant to your site
because of a keyword embedded somewhere in an article or information on your
blog. This is a very important to know because you want this traffic, this is
usually free traffic. A person who finds your blog because of a referring site
is usually traffic coming from advertising or your article marketing efforts.
Another important stat comes from page views, or what pages
people are referred to. Sometimes called entry pages, pages that your visitor
is referred to, can tell you what pages are getting the most traffic. By
knowing this you will know what information is important to them.
One stat, which is sometimes overlooked by blog site
developers, knowing what type of browser your visitors are using. Why is this
important? When building your blog you can adjust your blog by making the
design work for most of the browsers that your visitors are using.
You can also know what country your visitors came from, why
is this important? If you are getting people from a non-English speaking
country, you might want to add a translated page to your blog site.
Tracking your site visitors is more than just adding a
tracking service. It is taking the data collected to enhance your visitor's
site experience. As you become more aware of the actions or characteristics of
each person that comes to your blog, you can add content according to their
wants and needs. Making your blog more user-friendly should be your main goal
to keep getting your visitors to come back.
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